The latest TVC of Olay was Published on Jul 7, 2016. Janella Salvador is the new face of Olay Natural White.
The creative techniques that has been used in this TV commercial is that when you regularly use it you'll get a "Pinkish fair skin with natural white" from the first use. It also last up to 6hours. It has been portrayed by a famous teenage artist "Janella Salvador" which loved by many. This OLAY BRAND TV commercial shows to enhance all that is beautiful in women by providing simple to sophisticated skin care solutions to continually improve women’s skin and women’s lives.
The values lifestyles and points that has been presented in this TV commercial is that it will help every women to "Get a pinkish fair skin with natural white" it also helps to improves women's skin and provides fairness. It is a 30-seconds TV commercial that has been portrayed by "Janella Salvador" a famous teenage artist in the industry that catches many viewers because of her good appearance in the network such as being a very good actress. The one that is being omitted is that if this product has a side effect to the users.
We all know that many of the women now are conscious with there skin especially in there face. with regards to the face problems such as pimples, acne, oily face, black and white heads etc. So, the target audience in these TV commercial the womens particularly those who teenagers who get easily encounter these problems. As they watched these TV commercial some may be influence to used it but some may not. For those who will be influence to used it are those who like to, who wants to try to and the fans of Janella Salvador. For those who are not, they might understands it in different perceptions like these TV commercial was just made for "kaartehan thingy".
Sources: https://facebook.com/story.php?story_fbid=1789427821289931&id=1587650314801017&refsrc=https%3A%2F%2Fm.facebook.com%2FiLoveJMDS%2Fvideos%2F1789427821289931%2F
https://m.youtube.com/watch?v=65Cd6u-GBmM&client=mv-google&gl=PH&hl=en
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