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"...sa bawat pagtago,
di mapipigilan ang bigkas ng damdamin..."
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In this blog post, I shall introduce the music video of one of my favorite songs, ‘Sila’ by SUD.
SUD, a band composed of seven men, was found on August 31, 2011. According to their Facebook page, their genre of music is mostly Alternative Soul. They compose both English and Filipino indie songs, that are mostly sensual. They produced ‘Sila’ in 2015.
The music video of Sila has a really nice story line that goes well with the lyrics of the song. To summarize the video, it was about a man falling in love with a lady who was no longer single. He met her within their group of friends, and got to be close with her after days and days of exchanging messages through their phones. The girl tried to stop what was going on between them because of conflict within her feelings, but the guy asked for one more week to see her. In the end of the video, we can assume that the girl decided to stay with him instead of her boyfriend, because it was assumed that her hand was the one that stopped the alarm clock of the man. I think it's really worth watching because of the good cinematography; they found angles that could enhance the beauty of the video. They also presented it with good editing and lighting (which, in my opinion, is very suitable to the theme) that helped enhance and emphasize the beauty of the actors and actresses, and that set the right mood for the scenes. The song itself is also real good, with the jazz and mellow beat accompanied with a soothing voice(s). In my opinion, the song is very ideal to be performed in cafés or resto-bars.
This particular music video, although not all popular, will most likely appeal to the adult community, since the video displayed people of the legal age who were smoking, clubbing, and flirting. The target audience may relate to this topic regarding love; they may also like or love someone who is already taken by other people, or they may relate to not being to tell the other person freely about his or her feelings. They may also be reminded of forbidden love and love affairs, which are popular topics nowadays. They may think that it is okay to like someone taken, and flirt with him or her. The audience may also think that clubbing can help you find someone you can have ‘sparks’ with.
Nightlife with friends, beer, and clubs was shown in the video -- something most adults nowadays can relate to. The concept of forbidden love was also obvious. What was omitted was the consequence of their love for each other. What will the girl’s boyfriend feel? How will he act when he discovers about it? It didn’t say directly in the video, but we can see that the girl entertained another man while being committed, which just shows how unfaithful she is. If we think further, the story of the video may also imply that it is not love, but lust that they’re feeling because of the scene at the end. I also think that the producers made the last day on February 28, because like the month, February, which will never reach the dates 30 and 31, what was going on between the two of them had to end even when they have not gotten enough of their love. Even when they got 'bitin', like the month of February.
Ang love natin, parang February. Bitin.
It could be assumed that the producers wanted to reach out to people who are engaged in forbidden relationships or love affairs. They want to present how a simple attraction can turn into love, even when you have the knowledge that it is wrong. It is also to promote indie Filipino music. They tried an approach that is unusual compared to other music videos. I believe that this music video is a great help in restoring the our faith in (good) OPM.
Do you want to check the video out for yourself? Then, here's a link to it!
Do you want to check the video out for yourself? Then, here's a link to it!
